Assembly sequence
SECTION DFive steps, in order, with a named deliverable at each one. You always know what is being made this week and what you have to do next.
First exchange
1–2 emailsYou send what you do, where you do it, and what a booked job is worth. We reply in writing with the shape of the site, a fixed price, and an honest read on whether we are the right studio. If a call would be faster, we book one — but nothing depends on it.
You receiveWritten scope and fixed price
SEQ-01Specification
Week 1Page-by-page plan, message hierarchy, and the parts list. Nothing is designed until we agree on what every page has to accomplish.
You receiveApproved site specification
SEQ-02Design
Weeks 2–3Real design on real copy — never a template with your logo dropped in. You review the home page and one interior template before anything is built.
You receiveApproved design, two rounds included
SEQ-03Build & instrument
Weeks 3–4Built for speed, structured for search, with the booking path and tracking wired before launch rather than bolted on after.
You receiveStaging site and performance report
SEQ-04Launch & handoff
Week 5DNS, redirects, monitoring, and a training call. You leave able to edit any word on the site without calling us.
You receiveLive site, CMS access, recorded training
SEQ-05
What a site that books work is actually made of
PLATE AMost local business sites fail in one of five places. We build each as a separate, specified part — so when something underperforms, we know which part to pull.
- 1RCV-1100
The first screen
One claim, one action, no carousel
A visitor decides in under three seconds whether you do the thing they need, in the place they are. Everything else on the page is downstream of this.
- 2RCV-1200
Proof assembly
Reviews, licenses, real photos
Local buyers hire on trust before price. Licence numbers, insurance, warranty terms and photographs of your actual crew outperform any adjective.
- 3RCV-1300
Service pages
One page per service, per area
The page that ranks is the page that names the exact job and the exact town. One catch-all services page is the single most common reason a site never shows up.
- 4RCV-1400
The enquiry path
Form, email, reply
A form that can be finished one-handed on a phone, that asks only what you actually need to quote, and that lands somewhere a person reads. Most enquiries are lost in the form, not before it.
- 5RCV-1500
Speed core
Static delivery, no bloat
Every second of load costs conversions, and mobile networks at a job site are not your office wifi. Speed is a structural decision, not a plugin.